Brand OS for Small Business

YOUR BRAND.
ONE PLACE.
EVERYWHERE.

Generate your identity with AI. Store every asset in your Brand Vault. Deploy to products, print, and marketing — in minutes.

Join the Waitlist See How It Works
5M+
Sellers without
a real brand
How it works
01
Describe your brand
Enter your business name, vibe, and any inspiration. Our AI generates a complete identity in seconds.
02
Brand Vault created
Logo files, hex codes, fonts, and a shareable style guide — organized and stored automatically.
03
Deploy to any product
Apply your brand to t-shirts, stickers, cards, and more. One click — shipped to your door.
04
Stay consistent forever
Every future asset pulls from your Brand Vault. No more hunting for the right logo file.
Brand Vault
YOUR ASSETS.
ALWAYS READY.

One source of truth for every file, color, and font. Stop emailing yourself logos and losing hex codes in old Slack threads.

Every file format
SVG, PNG, PDF — auto-generated and ready to send to any printer, platform, or freelancer.
Style guide
Auto-generated brand guide with a shareable link — hand it to any freelancer instantly.
Version history
Track every logo version. Roll back, branch, or evolve your brand over time.
Team access
Share with your VA or social manager — no more emailing files back and forth.
Pricing
FLAT RATE.
NO SURPRISES.

Cancel anytime. No contracts.

Starter
$19 /mo
AI logo generation
1 Brand Vault
All file formats
Basic style guide
Merch orders
Version history
Most popular
Builder
$49 /mo
Everything in Starter
Unlimited brand assets
1 merch order/month
Shareable style guide
Version history
Team access
Pro
$99 /mo
Everything in Builder
Multiple brand profiles
Team access (5 seats)
Priority design support
API access
White-label guide
Built for
YOUR NICHE.

Built for independent sellers, creators, and artists — not enterprise teams with a design department.

Etsy sellers
Shopify stores
Independent bands
DJs & producers
Food trucks
Pop-up markets
Fitness coaches
Real estate agents
Local cafés
Creative studios
Podcasters

Launching with Etsy + Shopify sellers — 5M+ active US stores. Music & creator verticals coming soon.

For musicians & artists
New vertical
YOUR BAND.
A REAL BRAND.

Independent artists pour everything into their sound — then hand out a blurry PNG someone made in 2019. White Line gives your band a living brand identity that travels from Spotify to the merch table without losing a pixel.

Get early access See how it works
01
The logo lives on one person's laptop
Every merch drop, poster, or press kit starts with "hey who has the logo?" White Line ends that conversation.
02
Merch takes weeks and a minimum order
No MOQ. No turnaround drama. Apply your brand to tees, stickers, and posters — one at a time if you need.
03
Every platform looks completely different
Your Brand Vault exports to Spotify canvas, Instagram, press kit, and print — consistent, every time.
4M+
Independent artists
on Spotify alone
$1.5B
Indie merch market
annually
$0
Budget for a
designer on retainer
The target customer is every band that ever played a show and thought — we really need to get our merch together.
White Line Design positioning
Early Access

READY TO OWN
YOUR BRAND?

Get early access perks and free trial.
No credit card required.

— You're on the list. We'll be in touch.